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Welcome to the ULTIMATE course on creating, launching and marketing a successful brand. In this course, we cover all the important topics that take you from having an idea for a business, to taking that idea and creating a brand around it and to making that brand a reality.
The process of launching a brand can be very daunting. You have an idea, you know the needs of the target market, you have a passion, and want to share that passion with the world.
But where do you start? What are the steps you need to take to take your idea from a seed and turn it into a real brand with real products and real customers?
This course has been created to address all these issues and more. This hands on course will help you understand how a successful brand is built, managed and experienced.
You will learn practical elements of brand building including: tone of voice, the experience of ‘brand space’ and the importance of graphic elements (labels, packaging etc). You will also learn how the visions and values of the brand resonate with the consumer and the importance of key ‘touch points’ during the consumer experience.
But more importantly you will learn how to take your ideas for a business and turn them into real products or services. You will learn, for example, how to sketch and design your apparel, how to create a tech pack, pattern making and grading, how to source materials, how to find manufacturers, how to brand your clothing line and more.
You will also learn how to create your online store and market it online, how to reach your target customers, how to generate sales through social media marketing and more.
By the end of the course, you will have taken an idea, created, built and launched a robust brand.
Let us start off by establishing your intentions for this course. Why have you chosen this course and what you expect from it and what you hope to achieve at the end of the course.
If you are hoping for a quick hack to having a successful brand with out any hard work then this course is not for you. In fact, that kind of expectation would be a fallacy since no brand can be built without hard work, blood, sweat and tears. Forgot about all the articles you may have read or Youtube videos you may have watched about easy ways to achieve success in business. Those are all scams.
Be prepared to dedicate the next 6 months to year of your life to your new venture – 100% of your time. If you are thinking you can do this as a part time activity and spend 1-2 hours a day and hope to launch your brand then I have some bad news for you. It is not going to work. If you have to work to pay the bills while you try and get your new venture off the ground, then I am afraid you would be in for disappointment. Yes, you probably heard of success stories of people who worked on their dream in their part time and then ended up with a super success brand. Those are rare and most of the time, the stories do not tell the entire truth. They are romantic versions of the truth.